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Real estate call center services are a means for an agency or broker to lower costs, improve efficiency, increase property closings, and sales.

Real Estate Call Center Services - Reduce Costs, Save Time, Increase Sales

Real estate call center services are a means for an agency or broker to lower costs, improve efficiency, increase property closings, and sales. Also, whether outsourcing real estate customer service, lead generation, or appointment scheduling, results in more pre-qualified properties, shorter sales cycle, increased revenue, and profitability. In short, using real estate call center services improves the process of finding and converting properties into revenue.

So, let’s discuss various real estate call center services and how you can leverage them to improve your real estate business.

Real Estate Call Center Services Benefits

Whether your real estate business is just yourself or a large group of sales agents, you should be focused on business development, not administrative activities. Basically, using real estate call center services gives you more time for planning, closing sales, and growing your real estate business.

Call center outsourcing offers a variety of potential benefits to your real estate company.  Accordingly, depending upon WHY you choose to outsource will determine which benefits are most relevant and important to you.

1 – Real Estate Call Center Services | Customer Service And Administration

Your real estate business is constantly in contact with the outside world. So real estate call center customer service handles the basic communications (day or night) with prospects, renters, and vendors. Additionally, this now includes your remote, work-at-home sales agents. Consequently, you and the staff are more productive and a potential sales lead doesn’t fall through the cracks.

A real estate business is always processing paperwork, both physical and electronic. Correspondingly, real estate call center services assist in preparing and filing paperwork. Additionally, meetings are scheduled in your agency calendar ensuring no conflicts, nor overbookings.

One of the primary goals of using real estate call center services is to better organize the use of time and resources. As a result, this allows greater focus on the more important functions that will contribute to the success of the real estate business.

Following are various real estate customer service and administrative activities:

  • Telephone Support (Inbound, Outbound, Gatekeeper)
  • Correspondence Handling (Email and Paper)
  • Customer Service
  • Scheduling Of Meetings And Administering Calendars
  • Payments To Vendors
  • Organizing Personal Activities
ist Building

2 – Real Estate Outsourcing Services | List Building And Maintenance

Keeping the real estate business databases (sales and property management) up to date is essential. Consequently, the mundane activity of data entry of incoming information and updating systems is a standard component of real estate call center services.

In like manner, each document, offer, evaluation, permit, applications, listing, inquiry, etc. is a distinct transaction that needs to be managed, tracked, and entered into the business systems. So, that’s a lot of data and a lot of lists.

Building lists for a real estate agency is the primary source of sales leads. For example, this includes property lists from Probates, FSBOs, Foreclosures, etc. Additionally, this also includes investor and banker list building (REIs, small banks, private lenders).

Your real estate agency property listings also are constantly changing. Consequently, real estate call center list maintenance services will update your listings to include only recent properties that are available for rent, lease, or sale and remove those properties that are no longer available in the market.

Listed below are various real estate list building and maintenance functions:

  • Data Entry
  • Transaction Management
  • Updating Customer Relationship Management (CRM)
  • Listing Presentations And Updates
Real Estate Services - Lead Generation

3 – Real Estate Call Center Services | Lead Generation

Real estate call center lead generation services comes in a variety of forms, takes time, and requires lots of effort. Specifically, real estate prospect leads can result from cold calling, website inquiry forms, inbound telephone calls, social media, events, and more.

These prospect leads lose their value if they are not converted to appointments. So, real estate call center lead generation includes the follow-up process to move them through the sales funnel, to then get closed by the sales agents.

The real estate business is all about sales, and more sales. So, how does real estate call center lead generation to fit in? Specifically, it is related to lead generation, lead follow up, and supporting your agency sales agents closing the qualified prospects.

The following are various real estate lead generation activities:

  • Cold Calling Foreclosure And Property Owners.
  • Advertising Placement In Local And Social Media.
  • Pre-qualifying Telephone Inquiries.
  • Responding To Social Media And Event Contacts.
  • Data Entry of Prospect Information Follow-Up.
  • Scheduling And Confirming Prospects Appointments With Sales Agents.
Real Estate Services - Appointment Scheduling

4 – Real Estate Outsourcing Services | Appointment Scheduling

Appointment scheduling is considered to be one of the most difficult parts of business development and is a major challenge to growing your real estate agency. Because this is the most typical barrier in growing a company since new sales won’t be possible without first directly speaking to a prospect.

A real estate agent should be more focused on closing sales and not making cold calls. Rather, this is the job of an appointment scheduler. Consequently, if you spend more time on appointment scheduling rather than selling, YOU ARE NOT SELLING. Basically, real estate call center outsourcing gives you more opportunities and time to close sales.

Some of the primary benefits of real estate call center appointment scheduling services are discussed below.

Speeds Up The Sales Cycle

If you are setting your own appointments you could be spending more than 50% of your time generating leads and scheduling meetings with potential clients. Instead, by outsourcing appointment scheduling services, you can double your time spent in face-to-face meetings and increase the number of property closings.

Additionally, using real estate call center outsourcing results in appointments with pre-qualified property owners who are genuinely interested in your services. So, your job will be easier, you will be more motivated and, you will close more sales.

Keeps Your Sales Pipeline Full

Your sales pipeline starts with prospects that need to be found, then qualified (leads), and then converted to appointments. When you focus on lead generation, you are not closing deals. Conversely, when you are closing deals, you are not focusing on lead generation.

Both sales activities need to be done on a balanced, consistent basis. Consequently, you probably use your limited hours in a day focusing on closing immediate deals. Accordingly, using real estate call center appointment scheduling services keeps the sales pipeline growing with leads. While you keep focused on sales prospects most likely to generate sales commissions.

Is Scalable And Cost Effective

Real estate appointment scheduling services is often cost-effective for an agent with limited experience and sales/marketing resources. For example, start-up time for appointment scheduling services is less than investing in in-house staff, considering recruitment, training, facilities, and technology acquisition.

A real estate call center provider can scale services according to the demands of your business and budget. For example, let’s say you want to start with a small pool of prospects and gauge the results first. Then, you can grow as they can scale up their services.

Provides Measurable Results

Real estate call center appointment scheduling services provide measurable business goals. Particularly both qualitative and quantitative goals are used since an appointment schedule lends itself to highly measurable results.

Management

5 – Real Estate Call Center Services | Property Management

Real estate call center property management services helps organize the time and processes related to the property management activities of the real estate business. As a result this allows greater focus on the more important functions that will contribute to the success of the business, like higher rental renewals rates and more consistent rental payments.

Real estate property management services answer incoming calls from prospective tenants and handle maintenance calls from active tenants. Additionally, this service includes making outgoing calls for rent collection and payment reminders, move-in, and move-out assistance, something the real estate sales staff has no interest in doing.

This call center outsourcing service includes updating the tenant service dispatch database., resulting in having accurate and complete tenant service request information, maintenance expenses and service completion transactions.

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Investments

6 – Real Estate Outsourcing Services | Property Investment

The real estate call center property investment services helps your agency to focus recruiting investors, acquiring properties and closing more profitable deals. Accordingly, this service reduces administrative expenses in market research and property situation. Consequently, this improves your real estate agency productivity resulting in greater investment opportunities.

A real estate investment management service entails a large amount of market research and property valuation analysis. So, there are tasks that you can delegate.

When you manage your property investments by a real estate call center, you get to focus on adding new properties to your portfolio. As a result, more potential properties results in more consistent growth for the agency property investment business.

Real Estate Call Center Services - Summary

DISCLOSURE: Nexus Teleservices Is A Nearshore Real Estate Call Center Outsourcing Services Business Provider.

Real Estate Call Center Services Conclusion

Real estate call center outsourcing services work.   Basically, a real estate agency or broker  chooses to outsource to increase property showings, closings and sales.  In short, it is profitable to do so.

Real estate call center services outsourcing speeds up sales, keeps the sales pipeline full, is scalable, cost-effective, and offers measurable results. In brief, by increasing sales opportunities and conversions, you increase real estate revenue which contributes to your success.

Please call us at (888) 339-6699 to discuss how our real estate call center outsourcing services will serve your business needs or Contact Us.

Comments (2)

Excellent reading. Very informative.

Great article. I will pass on to my real estate contacts. New year, new biz…

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