Final Expense Insurance Appointments Help Make Your Time Count
Final expense insurance appointments services allow an agent to leverage the growth of life insurance end-of-life expenses, as the U.S. population ages. Outsourcing final expense appointment setting services allows an agent to dedicate time exclusively to pre-qualified sales prospects, resulting in a shorter sales cycle, increasing productivity, revenue, and profitability.
Final expense insurance agents understand that their use of time is a battle between prospecting seniors and selling policies to them. But it doesn’t need to be this way. Rather, agents can outsource final expense insurance appointment services, save time, and focus on what they do best, selling more policies.
So, let’s discuss more about what it is, the benefits, and factors you should consider when using final expense insurance appointments services for your insurance agency.
Final Expense Insurance Appointments Services Overview
Appointment setting is part of the sales development process of an insurance business. Indeed, it is the front-end of the sales cycle: identifying, connecting with, and qualifying leads. Generally this involves cold calling prospects, filtering interest level, and scheduling sales appointments for an agent who will deliver a personalized sales presentation.
The purpose of the appointment setting is to delegate the prospecting of sales leads so that the agent spends time only on pre-qualified sales opportunities. Simply put, to maximize the agent’s critical resource, time.
Appointment setting is crucial for any insurance business since sales leads are a key element of its success. Because the sales cycle begins by finding suspects that becoming prospects, which then become qualified sales leads. Consequently, the sales appointment serves as a basic step of converting pre-qualified prospects into customers.
Part Of Business Development
Appointment setting is one of the most difficult parts of business development and is a major challenge to growing an insurance agency. Simply put, new sales won’t be possible without first directly contacting and speaking to a prospect. Consequently, many agencies choose to outsource final expense insurance appointment setting services to solve this issue.
Why Should Your Insurance Agency Do This?
Whether you are an insurance broker or agent, you should be more focused on closing sales and not making cold calls. Specifically, this is the job of an appointment setter. Consequently, if you spend more time on appointment setting rather than selling, YOU ARE NOT SELLING. Basically, outsourcing final expense insurance appointments services gives you more time to close sales and grow your commissions.
Final Expense Insurance Appointments Services Benefits
1 – Final Expense Insurance Appointments Speed Up The Sales Cycle
If you are setting your own appointments you could be spending more than 50% of your time generating leads and scheduling meetings with potential clients. Instead, by outsourcing final expense insurance appointments services, you can double your time spent in face-to-face meetings with seniors and writing up new policies. Also, when you’re dealing with pre-qualified sales prospects interested in your final expense life insurance services, you will be more motivated and you will close more sales.
An appointment requires research, searching for senior contact listings, and lots of cold calling. Of course, this takes time and results in a high level of rejection and stress Consequently, with a limited number of hours in the day, that means you are not focusing on closing the final expense deals, networking, or getting referrals.
It is better to save time by outsourcing final expense insurance appointments services to a provider with staff trained and experienced to consistently follow this process. Consequently, this makes better use of your valuable time and speeds up the sales cycle.
2 – Appointment Setting Keeps Your Sales Pipeline Full
Your sales pipeline refers to the stages that you go through to convert a prospect into a customer. Basically it identifies where things really are, in terms of sales, and what’s being done at each stage.
For you and your team, it is about getting the leads, pre-qualifying them, nurturing them, and eventually signing policies.
Your sales pipeline starts with prospects that need to be found, then qualified, and then converted to appointments. When you focus on appointment lead generation, you are not closing policies. When you are closing policies, you are not focusing on appointment lead generation.
Both sales activities need to be done on a balanced, consistent basis. However, often it is either one or the other, feast or famine. Consequently, as an agent, using final expense insurance appointments services helps keep your sales pipeline growing while you keep focused on signing up sales prospects to new policies and future residuales.
3 – Appointment Setting Requires Different Skills
All insurance agents are different. Whereas some excel on the telephone, others thrive when meeting prospects, and some ACTUALLY enjoy the challenge of cold calling. Wherever you fit in the spectrum, you probably SHOULD NOT do a lot of cold calling. Because it is likely a poor use of your high-value personal skills.
An appointment requires gathering data, repetitive dialing, persistence, and other skills that most insurance agents dislike doing. So, if you are an agent that does this, you need to ask yourself whether it’s really worth your time?
Instead you should consider outsourcing to professional appointment setters who cold call, pre-qualify the prospect, and know the techniques to set appointments daily. They have the training, experience and mindset to consistently produce results, at a significantly lower investment of time and money.
4 – Final Expense Insurance Appointments Are Cost Effective
Final expense insurance appointments services are cost-effective for an agent with limited experience, marketing, and sales resources. Because these outsourcing services can be started as a pilot-project, requiring a modest budget and investment of resources.
When you consider the alternative of investing in an in-house solution (recruitment, training, management, facilities, and technology), outsourcing appointment setting services is more cost-effective and will likely produce the desired results.
A final expense insurance appointments services provider can scale their services according to the demands of your business and budget. For example, start with a small pool of senior prospects and gauge the results first. Afterward, you can then expand your marketing outreach directing your provider to scale up their services.
Consequently this allows you to manage costs, reduce risks, and provides clear metrics of the results and return-on-investment.
DISCLOSURE: Nexus Teleservices is a Final Expense Insurance Appointments Outsourcing Services Business Provider.
5 – Final Expense Insurance Appointments Services Produce Results
Final expense insurance appointments services provide measurable business results for you to evaluate. Accordingly, using the data on hand, you can fine tune the process to get the highest ROI.
Here are insurance appointments performance metrics for an agent to evaluate:
- Calls/Rep Hour
- Contacts/Rep Hour
- Qualified Appointments/Rep Hour
- Cost/Qualified Appointment
- Final Expense New Policy Signup/Qualified Appointment
- Cost/New Final Expense Policy
Final Expense Insurance Appointments Services Conclusion
Final expense insurance appointments services work. Simply put, an insurance agent chooses to outsource services to increase senior prospect presentations, new policy signings, and future residuals.
Insurance appointments services speed up sales, keep the sales pipeline full, are scalable, cost-effective, and offer measurable results. In summary, byour personal success.
Please call us at (888) 339-6699 to discuss how our Final Expense Insurance Appointments services will serve your business needs or Contact Us.