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Real estate professionals have challenging work schedules and incredibly hectic lives. Because they live a 24/7 profession, between constant showings, delays and issues with closings, late night hours and weekend...

Real Estate Virtual Assistant Services

Real estate professionals have challenging work schedules and incredibly hectic lives. Because they live a 24/7 profession, between constant showings, delays, and issues with closings, late-night hours, and weekends, a solution is needed. So, to improve your personal and professional situation, you can take advantage of real estate virtual assistant services.  Basically, you get to focus on your productivity, saving time, reducing stress, and growing the business.

A real estate agency business owner understands the multitude of tasks that it takes to run a successful business. For example, these can range from sales administration, property management, marketing coordination, and other specialized real estate functions.  As a result, many necessary, but “lower-skill” tasks, consume a lot of time from the limited and expensive real estate agency sales and management staff.

Successful business owners understand the benefits of using real estate virtual assistant services to allow their more expensive personnel to focus on more productive business opportunities. Obviously, it is just a smart business decision.

In this article we will discuss a variety of real estate virtual assistant services that will make your professional life more productive and your personal life more satisfying.

Real Estate Virtual Assistant Services Infographic

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Real Estate Virtual Assistant Services Overview

Before starting we need to review some basics about virtual assistant services.  Firstly, a virtual assistant (VA) is often an independent contractor who provides services to one or more business clients from a remote location.  Secondly, real estate virtual assistant services are remarkably broad but can be categorized as administrative, creative and technical in nature and offer a variety of potential benefits for a business owner.

For a real estate professional your most important asset is time. Since there are so many different things to do daily, leveraging real estate virtual assistant services is a must to consider.

1 – Real Estate Virtual Assistant Services – Administration

One of the primary goals of using real estate virtual assistant services is to organize your time and that of other personnel in the real estate agency. As a result, this allows greater focus on the more important functions that will contribute to the success of the business.

Follow are various real estate VA administrative activities:

  • Telephone Support (Inbound, Outbound, Gatekeeper)
  • Correspondence Handling (Email and Paper)
  • Customer Service
  • Scheduling Of Meetings | Administering Calendars
  • Payments To Vendors
  • Organizing Personal Activities (Family, Holiday Gifts, etc)
Real Estate VA Administration

2 – Real Estate VA Services – Operations

A real estate agency requires a multitude of different functions to operate successfully. Therefore, employing real estate virtual assistant services can significantly help you successfully manage these operational business challenges.

Operational functions can generally be categorized into data entry and transaction management. Generally, a busy real estate agency is buried in both, with the administration and sales personnel always behind, never catching up.

Data And Lists

Keeping the real estate business databases (sales and property management) up to date is essential. Consequently, the mundane activity of data entry of incoming information and updating systems is a standard component of real estate virtual assistant services.

In like manner, each document, offer, evaluation, permit, applications, listing, inquiry, etc. is a distinct transaction that needs to be managed, tracked, and entered into the real estate business systems. So, that’s a lot of data and a lot of lists.

Listed below are various real estate VA operational functions:

  • Data Entry
  • Transaction Management
  • Updating Customer Relationship Management (CRM)
  • Listing Presentations And Updates
  • Bookkeeping (Expenses, Bills, Reimbursements, Payroll, Financial Reporting)
  • Collections And Arrears Management
Real Estate Virtual Assistant Services Administration

3 – Real Estate Virtual Assistant Services – Marketing

A real estate business and its personnel are ALWAYS involved in marketing activities. In this case, marketing refers to activities the business undertakes to promote the buying or selling of real estate products and related services.

Real estate marketing involves all the activities a company undertakes to draw in customers and maintain relationships with them. Also, this includes networking with potential or past clients to seek new business. As a result, real estate virtual assistant services particularly lend themselves to helping manage the scope of activities and time required to implement.

Here are various real estate VA marketing activities;

  • Advertisements Design | Personalizing | Photos Of Properties
  • Create Buyer Packets And Presentations
  • Writing Thank You Notes | Appreciation Telephone Calls
  • Graphic Design For Digital And Print Inserts
  • Scheduling Emails | Blog Posts
  • Update And Advertisement On Social Media
Real Estate Marketing

4 – Real Estate VA Services – Sales

The real estate business is all about sales, sales and more sales. So, how does real estate virtual assistant services fit in? Specifically, it is related to lead generation, lead follow up and supporting you and the agency sales agents close qualified prospects.

Lead generation for a real estate business comes in a variety of forms, takes time, and requires lots of effort. For example, real estate leads can result from cold calling, website inquiry form, inbound telephone calls, social media, events, and more.

However, these leads lose their value if they are not converted to sales. So, the real estate Virtual Assistant helps in the lead follow up process to move them through the sales funnel, to get closed by the agency sales agents

Following are various real estate VA sales functions:

  • Cold Calling Foreclosure And Perspective Property Owners
  • Advertisement Placement In Local And Social Media
  • Pre-qualifying Initial Telephone Inquiries
  • Responding To Social Media And Event Inquiries
  • Data Entry of Sales Prospects In CRM And Follow Up
  • Scheduling Of Sales Prospects Appointments With Sales Agents

DISCLOSURE: Nexus Teleservices is a Nearshore Virtual Assistant Services business provider.

Real Estate Sales

5 – Real Estate Virtual Assistant Services – Market Research

You have heard the phrase before: “Location, location, location”. Another is “It’s a buyer’s market”. Unquestionably, understanding the local market is important to the success of a real estate business.

Whether you focus on residential, commercial, and/or property management, real estate virtual assistant services can help your understanding of local market trends by market research. Especially when your business focus is selling to potential property investors.

Real estate market analysis is a time consuming and detailed process that your sales agents need to have done but are not necessarily the best at doing so. Basically, real estate market analysis is the gathering of data for an investment property, analyzing it, to get a detailed overview of the property, its location, and its surroundings. So this is where the market research Virtual Assistant plays his/her role.

Listed below are a variety of real estate VA market research functions:

  • Data Mining Of Property Listings
  • Evaluating Recently Sold Property Versus Current Listings
  • Reviewing Pending And Expired Listings
  • Classifying Market Property Value Ranges Versus Agency Portfolio
  • List Building Of Property Prospects (Foreclosures, Probates, FSBOs)
  • Developing Property Comparison Reports (BPOs And CMAs)
Real Estate Marketing

6 – Real Estate VA Services – Business Development

Business development is a catch all term for the ideas, initiatives and activities to make your real estate business better. Correspondingly, real estate virtual assistant services are ultimately focused in helping your business improve its productivity, profitability and growth.

A real estate VA contributes to business development across a variety of areas including sales, marketing, finance, project, and vendor management. Basically, you define the business development direction and goals, and your real estate Virtual Assistant acts as a doer to achieve them.

Following are various real estate VA business development functions:

  • Social Media Management | Prospect Communication
  • Website Maintenance | Social Proof Development
  • Blogging Publication
  • Competitor Research And Analysis
  • Client Surveys | Testimonials | Referrals
  • Professional Network Development Activities
RE Virtual Assistant Business Development

Conclusion

The real estate profession offers challenging work schedules and financial rewards. So, to improve your personal and professional situation, you can take advantage of real estate virtual assistant services.  Consequently, we have presented real estate VA service functions that can help you achieve success in your business goals.  In case you decide to hire a VA, you will need to define and prioritize your business needs.

Please call us at (888) 339-6699 to discuss how our nearshore virtual assistant services will serve your business needs or Contact Us.

Comments (13)

Enjoyed the article, especially the final part about VA Considerations. Thanks.

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