Real Estate Appointment Setting Services - Boost Showings | Closings | Sales

As mentioned real estate appointment setting services offers a variety of potential benefits to your company.  Accordingly, based WHY you choose to outsource will determine which benefits are most relevant and important to you.

1 – Real Estate Appointment Setting Services Speeds Up The Sales Cycle

As a broker or agent, if you are setting your own appointments you could be spending more than 50% of your time generating leads and scheduling meetings with potential clients. Instead, by outsourcing appointment setting services, you can double your time spent in face-to-face meetings and increase the number of property closings.   Additionally, when an outsourcing provider is generating appointments with pre-qualified property owners who are genuinely interested in you representing them, your job will be easier, you will be more motivated and you will close more sales.

Appointment setting requires research, searching FSBO and expired listings, and lots of cold calling, which takes time and results in a high level of rejection and stress  Consequently, with a limited number of hours in the day, that means you are not focusing on closing the hot deals, personal networking or getting referrals.

Real estate selling is an art and you need to have a sales team that knows how to handle the process from prospecting to closing the sale. Because there are different skill sets and experience required, very few will master the seven processes of selling.

It is better to save time by outsourcing real estate appointment setting services to a provider with personnel trained and experienced to follow the above process.  As a result this makes better use of your limited time and will to speed up the sales cycle.

2 – Appointment Setting Keeps Your Sales Pipeline Full

Your sales pipeline refers to the stages that you go through to convert a prospect into a customer. Basically it is a means to identify where things really are, in terms of sales, and what’s being done at each stage.

This is in contrast with your sales funnel which reflects your property owner’s behavior. Simply put, your sales funnel represents the actions they take from awareness to signing up with you as their broker.

On the other hand, your sales pipeline identifies the actions taken by you and your sales team. Basically, for you and your team, it is about getting the leads, qualifying them, and eventually closing the deal.

Your sales pipeline starts with prospects that need to be found, then qualified, and then converted to leads (appointments).  So how do you consistently do that? When you focus on lead generation, you are not closing deals. When you are closing deals, you are not focusing on lead generation.  All in all, it is either feast or famine.

Both sales activities need to be done on a balanced, consistent basis. Also, as briefly discussed, there are different skill sets required for each type of sales activity. Consequently, as a broker or agent, you probably use your limited hours in a day focusing on closing immediate deals, working closest to the dollar. Likewise, using real estate appointment setting services keeps the sales pipeline growing with leads. While you keep focused on sales prospects most likely to generate sales commissions.

3 – Appointment Setting Requires A Different Skill Set

It should be obvious that not all salespeople are built the same. Whereas some excel on the telephone, others thrive when meeting prospects, and some ACTUALLY enjoy the challenge of cold calling. Basically, if you don’t like or are not good at cold calling then you simply SHOULD NOT do it. Because cold calling is a very poor use of your specialized, high-value personal skills.

Appointment setting requires gathering data, repetitive dialing, persistence, and other skills that most real estate brokers and agents dislike doing.  Rather, they want to shine in negotiations, close deals, and be the hero, not do drudge work.

Outsourcing real estate appointment setting services can help achieve the best results versus an in-house solution (you). Because they employ professional telemarketers who cold call, pre-qualify the property owner, and know the techniques to set appointments daily.

They have the training, experience, and mindset to consistently produce results. Accordingly, they will tell the property owner just enough to grab attention and then suggest an appointment to expand further.  Then, you take over to close the deal.  Basically, each offers specialized skill sets that should work together.

4 – Real Estate Appointment Setting Services Is Scalable And Cost Effective

Real estate appointment setting services are often cost-effective for a broker or agent with limited experience and sales/marketing resources.  Because appointment setting activities may be initially small (think pilot-project) requiring only a small budget and investment of resources.

Start-up time for appointment setting services is less than investing in an in-house staff.  Particularly considering recruitment, training, facilities, and technology acquisition.   Consequently, fast completion and review help you determine whether outsourcing appointment setting services are cost-effective, producing the results expected.

The real estate appointment setting services provider may offer a performance-based fee structure after completing the initial pilot project.  For example, your costs may be a fee per qualified sales appointment or live transfer to your mobile telephone.

A real estate appointment setting services company can scale their services according to the demands of your business and budget. For example, let’s say you want to start with a small pool of prospects and gauge the results first. Then, you can broaden your outreach as they can scale up their services.

In summary, outsourcing real estate appointment setting services allows you to manage costs, reduce risks and provides clear metrics of the results and return-on-investment.

DISCLOSURE: Nexus Teleservices is a Nearshore Outsourcing Appointment Setting Services business provider.

5 – Real Estate Appointment Setting Services Provides Measurable Results

Do not be surprised if you do NOT have similar in-house data for comparison.