Insurance Agency Lead Generation

Lead generation is a process of acquiring contact information about qualified prospects for follow up by a company’s sales personnel. Generally insurance agencies use this process via call center lead generation, either in-house or via a third-party call center outsourcing vendor. Accordingly, insurance agencies use this process since they understand that it is an efficient and effective way to identify targeted sales prospects, present their insurance products, collect additional information and quickly provide pre-qualified sales leads to their sales team.

Outbound telemarketing, traditional advertisement, social media and personal referrals are primary methods for an insurance agency’s lead generation strategy. Generally call center lead generation is widely used in insurance services, both consumer and commercial.  Basically, lead generation is all about finding the people who are truly interested in your company’s product or service.

Using insurance agency lead generation services allows you to streamline your company’s sales process. Because by outsourcing to an external third-party allows an insurance agency to scale by lead demand, reduce costs, improve productivity, and achieve higher sales conversions by the more expensive internal insurance agents. Finally, an insurance agency sales manager understands that the internal sales team is really best suited to sales conversions and not wasting time doing lead prospecting.

Generate Future Business

Sales leads are the starting point for generating future business opportunities. Basically, without a lead generation process, your insurance agency´s sales team quickly finds itself with no leads, no appointments and no sales funnel. Afterward without new customers, new business grinds to a halt, and revenue plateaus, limited by your insurance agency´s stagnant customer base.

Lead Generation Stages

Nexus Teleservices’ insurance agency lead generation services understand each stage of the process.  Accordingly, our call center solution complements your company´s marketing and sales staff.  Basically, we can prospect, identify, and pre-qualify your leads prospects before passing them to your internal sales agents. Consequently, your insurance agency´s more experienced and expensive sales agents will be more productive, more profitable, and will increase revenue potential.

People Buy From People

Before your insurance agency can present the benefits of using your products, you need to meet them first. Basically, it’s a really simple concept that is often forgotten by company management.

We also can help put you in front of your target audience by the lead generation of pre-qualified business appointments.  Accordingly, via the telephone, we knock on many doors and qualify those who open the door. Afterward, depending on how your insurance agency prefers, we can simply schedule the time to re-knock the door or transfer in real-time the prospect to your inside agents to avoid delays.

Our Outsourcing Services

Lead generation strategies are designed to help your insurance agency narrow down the list of potential sales leads, whether your business is consumer, commercial or both. However, lead generation through your internal agents can be very difficult due to technology, personnel, data and compliance issues, which usually hamper efforts to daily reach new customer prospects. Accordingly, the solution is to generate leads by outsourcing to a third-party insurance agency call center provider.

Outsourcing lead generation services sets the foundation for the long-term, mutually-beneficial relationship between you and your target audience. Consequently, it helps your insurance agency gain more new customers, maximize revenue, learn more about your existing customers, and more. Also, you save time and money while focusing on closing sales instead of prospecting for leads.

When you choose our insurance agency lead generation services, we can help you in the following ways:

If your insurance agency is struggling to provide the level of sales prospects you desire, we encourage you to consider using our call center lead generation services. Because of our experience and trained lead generation specialists, we will help you grow your customer base. Basically, if the your internal insurance agents can sell to pre-qualified prospects, then we will both be successful.

Company Resources and Risks

An insurance agency lead generation program is an investment of resources and entails risks. Consequently, Nexus Teleservices takes a consultative approach in its call center lead generation services to minimize your company’s investment and risk.  Accordingly, our staff reviews with your company throughout each step of the lead generation program to assess results and, if necessary, make adjustments. Finally, we offer your company low minimums, flexible pilot programs, and customized pricing methods to allow you to focus on your core business.