Home Improvement Lead Generation

Lead generation is a process of acquiring contact information about qualified prospects for follow up by a company’s sales personnel. Generally home improvement contractors use this process via call center lead generation, either in-house or via a third-party call center outsourcing vendor. Accordingly, home improvement contractors use this process since they understand that it is an efficient and effective way to identify targeted homeowner prospects, present their services, collect additional information and quickly provide pre-qualified sales leads to their sales team.

Outbound telemarketing, traditional advertisement, social media and personal referrals are primary methods for a home improvement contractor’s lead generation strategy. Generally call center lead generation is widely used in contractor services, both consumer and commercial. Lead generation is all about finding the people who are truly interested in your company’s service.

Using home improvement lead generation services allows you to streamline your company’s sales process. Because outsourcing to an external third-party allows a contractor to scale by lead demand, reduce costs, improve productivity, and achieve higher sales conversions by the more expensive in-house contractor’s sales personnel. Finally, a contractor sales manager understands that the in-house sales team is best suited to sales conversions and not wasting time doing lead prospecting.

Generate Future Business

Sales leads are the starting point for generating future business opportunities. Basically, without a lead generation process, your home improvement contractor´s sales team quickly finds itself with no leads, no appointments and no sales funnel. Afterward without new customers, new business grinds to a halt, and revenue plateaus, limited by your remodeling contractor´s stagnant customer base.

Lead Generation Stages

Nexus Teleservices’ home improvement lead generation services understand each stage of the process. Accordingly, our call center inside sales services complements your company´s marketing and sales staff. We can prospect, identify, and pre-qualify your leads prospects before passing them to your in-house sales team. Consequently, your remodeling contractor´s more experienced and expensive sales team will be more productive, more profitable, and will increase revenue potential.

People Buy From People

Before your remodeling contractor business can present the benefits of using your services, you need to meet them first. It’s a really simple concept that is often forgotten by company management.

We also can help put you in front of your target audience by lead generation of pre-qualified homeowner appointments. Accordingly, via the telephone, we knock on many doors and qualify those who open the door. Afterward, depending on how your remodeling contractor business prefers, we can simply schedule the time to re-knock the door or transfer in real-time the prospect to your in-house sales team to avoid delays.

Streamline Sales Process

Using home improvement lead generation services allows you to streamline your company’s sales process. Because by outsourcing to an external third-party allows your company to scale by lead demand, reduce costs, improve productivity, and achieve higher sales conversions by the more expensive in-house sales team. Finally, an contractor sales manager understands that the in-house sales team is really best suited to sales conversions and not wasting time doing lead prospecting

Given the investment, it’s important that home improvement lead generation for a company results in closing new business. So, instead of simply trying to talk to as many people as possible, our focus is talking to the right people, pre-qualified with the interest and authority to make purchasing decisions. Consequently, the sales leads we set are of high quality, your sales team has better meetings, and ultimately close more sales.

Business Development

Whether your contracting services focus on solar, roofing, siding, windows, doors, bathroom, kitchen, and others, you’re limited by time and resources. Consequently, one of the primary goals of using home improvement lead generation services is to better organize the use of time and resources. As a result, this allows you greater focus on the more important activities that will contribute to the success of your home improvement contracting business.

In today’s business environment, regardless of whatever product or service your company promotes, time is money. So your sales team is constantly trying to keep up with the demands of their schedules and closing deals. Consequently, we understand that sales lead generation is a difficult part of business development and consequently one of the most common challenges your company faces in growing sales and profitability.

Our Outsourcing Services

Lead generation strategies are designed to help your home improvement contractor business narrow down the list of potential sales leads, whether your business is consumer, commercial, or both. However, lead generation through your in-house team can be very difficult due to technology, personnel, data and compliance issues, which usually hamper efforts to daily reach new customer prospects. Accordingly, the solution is to generate leads by outsourcing to a third-party call center home improvement lead generation provider.

Outsourcing lead generation services sets the foundation for the long-term, mutually-beneficial relationship between you and your target audience. Consequently, it helps your contractor business gain more new customers, maximize revenue, learn more about your existing customers, and more. Also, you save time and money while focusing on closing sales instead of prospecting for leads.

When you choose our home improvement lead generation services, we can help you in the following ways:

If your contractor company is struggling to provide the level of sales prospects you desire, we encourage you to consider using our call center lead generation services. Because of our experience and trained lead generation specialists, we will help you grow your customer base. Basically, if the your internal sales team can sell to pre-qualified prospects, then we will both be successful.

Company Resources and Risks

A home improvement lead generation program is an investment of resources and entails risks. Consequently, Nexus Teleservices takes a consultative approach in its call center lead generation services to minimize your company’s investment and risk. Accordingly, our staff reviews with your company throughout each step of the lead generation program to assess results and, if necessary, make adjustments. Finally, we offer your company low minimums, flexible pilot programs, and customized pricing methods to allow you to focus on your core business.