Home Improvement Telemarketing Services

Solar energy telemarketing services is the direct marketing of home improvement related services to potential customers via the telephone. Also referred to as “telesales,” telemarketing services involve contacting, vetting and approaching potential customers normally via a call center. Generally home improvement contractors or companies outsource telemarketing services to to maximize the time and efficiency of its in-house sales team, with the goal of increasing sales conversions.

Home improvement telemarketing services are applicable for both Business-To-Business (commercial properties) as well as Business-To-Consumer (residential properties) sales activities. While there are differences in the sales prospect profile, the call center outsourcing provider provides the knowledge and experience to effectively and efficiently personalize your telemarketing campaign.

Depending on your business preference, home improvement telemarketing services may follow a formal sales script or ad-lib when dealing with prospects. Consequently, how your offer is presented to potential customers is completely customizable to your specific needs and approval.

Whether your contracting services focus on solar, roofing, siding, windows, doors, bathroom, kitchen, and others, you’re always looking for new business. Consequently, outsourcing telemarketing services are ideal for generating interest in your company, creating opportunities, and connecting with new potential customers. Also, telemarketing services isn’t just about pitching your brand, your products, or your services. Rather, these are two-way conversations, which means you get to learn about your potential customers as well.

People Buy From People

Before your home improvement company can present the benefits of using your contracting services, you need to meet them first. Basically, it’s a really simple concept that is often forgotten by company management.

Our home improvement telemarketing services help put you in front of your target audience by the generation of sales leads and pre-qualified sales appointments. In brief, we knock on many doors (via telephone) and qualify those who open the door. Afterward, depending on how your contracting company prefers, we can simply schedule the time to re-knock the door or transfer in real-time the sales prospect to your in-house sales team to avoid delays.

Prospecting

Home improvement contractors need a constant flow of sales leads and appointments for their in-house sales team. Also, while following up on leads and appointments, they have to split their time on the telephone cold calling for new sales prospects. Consequently, since no sale will happen without first speaking directly with a prospect, your in-house sales team will always prioritize sales closings over sales prospecting.

Your in-house sales team should be focused on closing sales and not making prospecting cold calls. Instead, this should be outsourced to a home improvement telemarketing services provider. Because they have the personnel, systems, infrastructure, and experience to do this better, and at a lower cost. In brief, using our home improvement telemarketing services gives your sales team more opportunities and time to close sales.

Home Improvement Telemarketing Services Help You Find New Customers

We can help your home improvement contracting company grow by finding new customers as part of your inside sales team. While home improvement contractors understand what they sell and their benefits, they often miss sales opportunities for existing and new markets. So, we provide the home improvement telemarketing services, experience, and resources to help you bridge that gap to expand and grow your markets.

Leverage Previous/Existing Customers

Studies indicate that it is less expensive and more profitable for a company to keep its existing customers versus finding new customers. Consequently, whether it is increasing revenue per customer or new sales referrals, your home improvement company´s existing (and previous) customers provide the base for future business growth. Accordingly, we offer extensive home improvement telemarketing services experience talking with a company´s clients. Because the objective is to improve both your customer retention and ease of new customer acquisition.

Telemarketing Services Help You Know Your Market

Our home improvement telemarketing services help companies by gathering data to understand their existing market and/or potential. While the importance of “location, location, location” is well understood by a local home improvement contractor, often this receives low priority among other tasks. Conversely, outsourcing telemarketing market research is a process that is rapid, unfiltered, precise in detail, and highly flexible to change. Consequently, you can answer questions like What area are homeowner projects increasing? Which sector is better for roofing replacements? Who is the new windows contractor and what do they do differently? What do your kitchen remodeling customers think of their experience? Obviously, the list can be wide-ranging.

Home Improvement Customer Database Cleansing

Your home improvement contracting company customer database naturally grows over time and usually results in a drop off in quality. Basically, this is due to the loss of or changes to existing customers (contact, telephone number, Email, relocation, etc.). As a result, your company´s customer database drops in quality and value as a means for generating new business and referrals. Accordingly, we provide home improvement telemarketing services to cleanse your company´s customer database, resulting in a high-value sales asset.

Home Improvement Telemarketing Services Lead Generation

All home improvement contractors have some type of sales lead generation process. Accordingly, this is performed by their in-house sales team or via a home improvement call center outsourcing provider.

Home improvement telemarketing services, along with direct marketing, local advertisement, Internet search, social media, and networking referrals all serve in leads generation activities. Because each communications channel has different strengths and audience focus, a home improvement contracting company usually includes them all in its marketing portfolio.

Generally, home improvement contractors use telemarketing services since they understand that it is a fast, proactive, efficient, and effective way to identify targeted sales prospects. Basically, it is all about finding the truly interested people, have the budget, authority, and time-frame for your contracting services. As a result, the home improvement contractor’s in-house sales team can quickly respond to these potential sales opportunities and convert them to closings.

Streamline Sales Process

In today’s business environment, regardless of whatever services your company promotes, time is money. So your home improvement sales team is constantly trying to keep up with the demands of their schedules and closing deals.

Using home improvement telemarketing services allows you to streamline your company’s sales process. Because outsourcing permits you to scale by lead demand, reduce costs, improve productivity and quality. Consequently, this results in higher sales conversions by your in-house sales team. Finally, a sales manager understands that the in-house sales agents are really best suited to sales conversions and not wasting time doing lead prospecting.

Given the investment for a company, home improvement telemarketing services must result in closing new business. So, instead of simply trying to talk to as many people as possible, our focus is talking to the right people, pre-qualified with the interest and authority to make purchasing decisions. Consequently, the sales opportunities we set are of high quality, your sales team has better meetings, and ultimately close more sales.

Home Improvement Telemarketing Services Outsourcing

Telemarketing strategies are designed to help your company quickly find and narrow down the list of potential sales prospects. However, sales prospecting, lead generation, and appointment setting through your in-house sales team can be very difficult. Specifically, this is due to technology, personnel skills, experience, and motivation issues, which hamper efforts to daily reach new customer prospects. Accordingly, the solution is to outsource home improvement telemarketing services to an external provider.

Outsourcing telemarketing services set the foundation for the long-term, mutually-beneficial relationship between you and your home improvement market. Consequently, it helps your company gain more new customers, maximize revenue, learn more about your customer base, and more. Also, you save time and money while focusing on closing sales instead of prospecting for leads.

How We Can Help

When you choose our home improvement telemarketing services, we can help you in the following ways:

If your home improvement contracting company is struggling to produce the level of sales you desire, we encourage you to consider using our home improvement telemarketing services. Because of our experience and trained specialists, we will help you grow your customer base. Basically, if the your field sales staff can sell to pre-qualified sales appointments, then we will both be successful.

Company Resources and Risks

A home improvement telemarketing program is an investment of resources and entails risks.  Consequently, Nexus Teleservices takes a consultative approach in its home improvement telemarketing services to minimize your company’s investment and risk.  Accordingly, our staff reviews with your company throughout each step of the telemarketing program to assess results and, if necessary, make adjustments. Finally, we offer your company low minimums, flexible pilot programs, and customized pricing methods to allow you to focus on your core business.