Solar Contractor Appointments Should be Exclusive Qualified Consultations
Solar contractor appointments when they are exclusive qualified homeowner consultations are key to your company’s success in the solar industry today. Outsourcing solar contractor appointments to a third-party vendor allows you to focus on qualified sales prospects interested in your solar solutions.
This results in faster sales, increased productivity, revenue, and profitability. Basically, improving your ROI.
Solar energy contractors quickly learn that they’re in a battle between their competitors, prospecting, and selling solar solutions to property owners. But it doesn’t need to be this way. Instead, outsource your solar contractor appointments and get exclusive qualified homeowner consultations where your experience and knowledge give you the advantage with the sales prospect.
So, let’s discuss more about what it is, the benefits, and factors when you outsource solar contractor appointments for your business.
Solar Contrator Appointments Overview
Appointment setting is part of the sales development process for any solar contractor. Generally this involves using telemarketing to contact prospects leads from the Internet, social media, lead providers, or simple cold-calling. Then, there is the process of connecting with the lead, prequalifying, and scheduling a sales appointment (virtual or onsite consultation) with your solar sales expert .
The purpose of the appointment setting process is so that the solar contractor spends time only on prequalified sales opportunities. Basically, this is to maximize a solar contractor’s time, marketing investment, minimize costs, and increase ROI.
Business Development
Appointment setting is one of the most difficult aspects of business development and is a major challenge to grow a solar contractor business. Consequently, many contractors choose to outsource solar contractor appointments to address this issue.
Why Outsource?
A solar contractor should be more focused on closing sales and not lead generation. If your business has an Internet site, social media presence, or you purchase third-party solar leads, you are already outsourcing.
Let your lead generation sources serve as the raw material (leads) that your appointment setter converts into qualified sales opportunities. Basically, outsourcing solar appointments allows you to focus resources (time and staff) to nurture, close sales and grow your future referrals.
Solar Contractor Appointments Services Benefits
1 – Solar Contractor Appointments Speed Up The Sales Cycle
If you are setting your own solar appointments you could be spending more than 50% of your time filtering and attempting to contacting leads. Instead, by outsourcing solar appointments, you can increase your time spent in virtual or face-to-face consultations with homeowners.
A consultation appointment requires research, filtering unqualified leads, and lots of cold calling. Of course, this takes time and results in a high level of rejection and stress.
It is better to save time by outsourcing solar contractor appointments to a provider with staff trained and experienced to consistently focus on this process. Consequently, this makes better use of your valuable time, resources, and speeds up the sales cycle.
2 – Appointment Setting Keeps Your Sales Pipeline Full
Your sales pipeline refers to the stages that your business goes through to convert a lead prospect into a customer. Basically it identifies where things really are, in terms of sales, and what’s being done at each stage.
Your sales pipeline starts with leads that need to be found, then qualified, and then converted to appointments. When you focus on appointment lead generation, you are not closing contracts and generating revenue.
Both sales activities need to be done on a balanced, consistent basis. Consequently, using a third-party vendor for solar contractor appointments helps keep your sales pipeline growing while you focus on signing up sales prospects to new projects and future referrals.
3 – Appointment Setting Requires Different Skills
All solar contractors are different. For example, some excel on the telephone, others enjoy the handshake and dance, and some enjoy the challenge of the blind date (cold calling. ) Whatever is your profile, the blind date is usually a poor use of your high-value personal skills.
Getting a qualified appointment requires gathering data, repetitive dialing, persistence, and other skills that most solar contractors dislike doing. So, if you do this often, you need to ask yourself whether it’s really worth your time?
Instead you should consider outsourcing to professional appointment setters who do outbound calling, prequalify the prospect, and know the techniques to set appointments daily. They have the training, experience and mindset to consistently produce results, at a significantly lower investment of time and money.
4 – Solar Contractor Appointments Are Cost Effective
Solar contractor appointments are cost-effective for those with limited experience, marketing, and sales resources. Basically these services can usually be started as a pilot-project, requiring a modest budget and investment of resources.
When you consider the alternative of investing in an in-house solution (recruitment, training, management, facilities, and technology), outsourcing solar contractor appointments is more cost-effective and will likely produce the desired results.
This is because the outsource provider can scale according to the demands of your business and budget. For example, start with a small pool of residential homeowners prospects and gauge the results first. Then expand your marketing activities directing your provider to scale up their services.
DISCLOSURE: Nexus Teleservices is a Solar Energy Appointments Outsourcing Services Business Provider.
5 – Solar Contractor Appointments Services Produce Results
Solar contractor appointments services provide measurable results for you to evaluate. For example, here are metrics for you to evaluate:
- Calls & Contacts/Rep Hour
- Qualified Appointments/Rep Hour
- Cost/Qualified Appointment
- Solar Project Signup/Qualified Appointment
- Cost/New Solar Project
Solar Contractor Appointments Conclusion
Solar contractor appointments when they are exclusive qualified consultations are a smart business decision Simply put, choose third-party outsourcing to increase prospect presentations, new sales, and future referrals.
Outsourcing solar contractor appointments lower costs, speed up sales, and keep the your sales pipeline full. Also they are scalable, cost-effective, and offer measurable results. In summary, b.
Please call us at (888) 339-6699 to discuss how our Solar Contractor Appointments will serve your business needs or Contact Us.