Call Center Market Research

Our Call Center Market Research Services

We offer market research services to a wide range of clients.
Why choose us for your outsourcing needs?
We are very experienced and know how to make our clients successful.

Call center market research requires understanding that people are open and respond to inquiries when they feel trust and respect.
That´s why we have a team of proven professionals who know how to communicate your message in a way that properly represents your company´s brand and values.
This results in creating a relationship that moves people to share their opinions and provide the research data you need.

Market Research Services Overview

Market research is a process of determining whether a new product or service will be viable through research conducted directly with potential customers. Generally companies conduct this research via surveys (telephone and online), product testing and focus groups. When high volume live surveys are the method of research, call center market research services, either in-house or via an external third-party call center outsourcing vendor are used.

With market research, companies can figure out their target market, get opinions, suggestions, and feedback from potential consumers, all quickly and in real-time. Accordingly, companies assume this marketing investment since they understand that identifying and meeting the expectations of their target market is critical to their long-term business success.

Know Your Customer

For a company, it is critical to learn about its customers and gather data for product or service development. Also, companies can discover how customers react to their marketing efforts and politicians find out how voters feel about issues. Since market research requires very specific data, often in a limited time frame, many companies choose call center market research outsourcing as the preferred solution.

Due to the competitive global market and rapid change of consumer behavior, a company’s marketing strategy is under greater scrutiny and pressure. Consequently, to understand their potential market, customers, and competitors, plus get it right the first time, many companies look to call center market research outsourcing to enhance responsiveness and lower costs.

Today’s Challenge

The business world changes daily and your existing and potential customers live in this constantly changing world.  Additionally, their business expectations of tomorrow will be different from when your company started with them as a customer.  So, what about the competition for your customers and what new business markets should your company invest in resources?   Basically, how does your company get real-world information to make intelligent business decisions?

Our Solution

Nexus Teleservices can help your company have a clear understanding and perspective on your existing or potential new market segment.  Because our personnel is experts at helping you study the marketplace, we can help you determine what your existing and potential customers are looking for.  Consequently, by utilizing our extensive experience and infrastructure of knowledge and technology, we can provide your company with quality telephone response data to make a qualitative and quantitative market study.

The Result

With more knowledge about your existing market and competition, your company can make more intelligent business decisions, with less risk and an increased likelihood of future success.

Call Center Outsourcing Services

Our Outsourcing Options

Market Research is essential to your brand’s long-term success. Because market research via telephone surveys and focus group interviews deliver great insight into your markets and buyers.  So, this helps your company develop more effective marketing and product development strategies.  Accordingly, the solution is outsourcing to a third-party call center market research provider.

Our market research programs can deliver a dedicated team of specialists to contact accounts throughout your markets. Furthermore, our staff can quickly canvas hundreds of accounts, generating data invaluable to any market-driven company. During this process, we also identify potential customers ready to buy your products, and gain a better understanding of your target market.

Outsourcing market research services sets the foundation for the long-term, mutually-beneficial relationship between you and your target market.  Consequently, it helps your company gain more new customers, maximize revenue, learn more about your customer base, and more.

How We Help

When you choose our call center market research services, we can help you in the following ways:

  • Objectivity – Your market research has an objective third party viewpoint to ensure the integrity of the investigative process.
  • Technology – Your market research uses our CATI technology for effective, efficient, and consistent data acquisition.
  • Efficiency – Your market research takes advantage of our infrastructure, labor and productivity to realize cost savings and time to market survey completion.   Consequently, your analysis is more responsive.
  • Increased Accuracy – We can ramp up a market research project quickly.  Generally the more volume of survey data, the more accurate and lower cost per response.  As a result, this leads to better data which leads to better business decisions.
  • Speed – When you partner with us, you will have more time to focus on the research analysis and running your business.

If your business is struggling to implement your market research in a timely and cost-effective manner desired, we encourage you to consider using our call center market research services. Because of our experience and trained specialists, we will help you complete your market research on time with the quality you need to make informed decisions. If your target market and research survey are on point, then we will both be successful.

Company Resources and Risks

A call center market research program for any company is an investment of resources and entails risks. Consequently, Nexus Teleservices takes a consultative approach in its call center market research services to minimize your company’s investment and risk. Accordingly, our staff reviews with your company throughout each step of the market research services project to assess results and, if necessary, make adjustments.  Finally, we offer your company low minimums, flexible pilot programs and customized pricing methods to allow you to focus on your core business.

Services Features

DATA SOURCES

We provide call center market research services using a variety of data sources: Client provides existing list; Client provides unqualified list; Nexus Teleservices provides unqualified list.

We provide list scrubbing services to eliminate duplicate names and phone numbers. Also we provide list scrubbing services against Do Not Call lists to ensure regulatory compliance.

TELEPHONE INTERVIEW

The telephone interview (questionnaire/survey) that our staff uses is determined and fully controlled by your company.

This ensures consistency of how we extract market responses. Also we offer you suggestions on fine-tuning the telephone interview, based on our years of real-world experience.

TECHNOLOGY

We use Computer-Aided Telephone Interviewing (CATI) software for complex questionnaires and quota response management.

This allows the interview flow to be smooth, consistent, with complex skips to be undetected by the respondent. Also our representatives concentrate on the question at hand, not what they should be asking next.

BASIC PROCESS

After we qualify a research respondent, we provide a variety of options for the processing the data.

If the interview is fully completed, the data is available electronically in real-time or batched at end-of-day.

For interviews not fully completed, we schedule multiple follow up calls with the respondent for completion.

We provide your company online voice recordings of the research interviews for quality control and auditing activities.


Call Center Outsourcing Services

INBOUND SERVICES

  • CONSUMER RESPONSE
  • CUSTOMER SERVICE
  • DEALER LOCATION
  • DIRECT TV RESPONSE
  • WEBSITE RESPONSE
  • SALES LEADS
  • ORDER PROCESSING
  • TOLL-FREE RESPONSE