Nexus Teleservices has been providing inbound and outbound call-center services to a wide range of clients in the Americas and Europe for more than eight years. Why choose Nexus Teleservices for your event attendee recruitment and management services? Very simple – we are experienced and we get it! We understand that people conduct business with people that they like and respect. That´s why we have a team of proven professionals who know how to get your message across to potential event attendees in a way that properly represents your company´s brand and values. This results in creating a relationship that moves potential attendees to take action and participate in your event.
We offer B2B and B2C attendee recruitment and management services for seminars, focus groups, job fairs, product announcements and other events. Your company´s focus is organizing and planning the event. This is the initial step in the process. Our company focus is the second step, filling the event seats with qualified attendees. Regardless of how well prepared are the event materials, speakers and site selection, we understand the major logistical process of filling these event seats.
Whether the contact with a potential event attendee is via an outbound telemarketing call or Email, not all initial contacts convert into qualified attendee leads. In many instances the potential attendee desires “more information” about the event before advancing to the next step in the process (i.e., purchasing or confirming (free) event participation). Our experienced staff can follow up with additional information and frequency of contact to nurture these unqualified attendee prospects into confirmed attendees.
The Nexus Teleservices Email marketing services also complements our event management services by providing a blast announcement of an event to existing, former or perspective new clients. The email call to action can result in the prospect self-registering for the event via an online registration form or by an inbound telephone call to our call-center for confirmation.
Depending on your company´s needs Nexus Teleservices can use your existing or previous client list, an unqualified list that you provide or we can source calling lists from a variety of third parties. This list may or may not include prospect email addresses. We provide list scrubbing services to eliminate duplicate names, phone numbers and email addresses.
If you desire to promote your event initially via email, we can use your company´s email design or personalize the email contents based on your ideas. We recommend multiple versions of the email to allow for A/B testing of the effectiveness of the open and response rate. The email call to action may be an attendee self-confirmation via an online registration form or an inbound toll-free call to our call-center for registration.
The telephone sales presentation (script) that our staff uses is determined and fully customized by your company, to ensure consistency of how we promote your brand and event. Based on extensive years of experience we can offer you suggestions on fine tuning the sales presentation.
Since our telephone representatives will be making unqualified attendee contacts (i.e., cold-calls) we offer both progressive and predictive telephone dialing systems for high levels of productivity and attendee lead generation.
After we have identified and qualified an attendee lead, we provide a variety of options for the next phase of the cycle. We can register the attendee for the event via an on-line form, we can send the attendee lead information in real-time to your internal marketing team, we can “post” the information directly to your in-house CRM system, or we can send you the attendee information electronically at end of day. If there is a need to send information to the attendee prospect prior to registering, we can do that via email or fax and then do a follow up outbound telephone call to confirm registration.
Finally, based on experience, we do a “reminder” outbound telephone call prior to the event date to increase the final attendee participation rate
After the event, we can do follow up contacts via outbound telephone calls to determine attendee satisfaction, the need for additional information or contact by your company.
Event Management Industries
Nexus Teleservices extensive experience in Event Management programs spans a wide range of industries including:
B2B and B2C Sales
Real Estate Services
Restaurant / Hospitality Services
And many others
Company Resources and Risks
An Event Management program for any company is an investment of resources and entails risks. To minimize your company´s investment and risk, Nexus Teleservices takes a consultative approach in the Event Management program. Our program staff reviews with your company throughout each step of the program to assess results and, if necessary, make adjustments. We offer your company low minimums, flexible pilot programs and customized pricing methods to allow you for focus on your event.