Nexus Teleservices has been providing inbound and outbound call-center services to a wide range of clients in the Americas and Europe for more than eight years. Why choose Nexus Teleservices for your Email marketing to support your sales lead generation services? Very simple – we are experienced and we get it! We understand that people conduct business with people that they like and respect. That´s why we have a team of proven professionals who know how to get your message across to potential customers via Email marketing in a way that properly represents your company´s brand and values. This results in creating a relationship that moves potential clients to take action.
We offer B2B and B2C Email marketing services as a complement to our telemarketing and sales lead generation services. We understand that not all initial customer contacts result in converting into a qualified sales lead. In many instances the potential client desires “more information” about the product or service before advancing to the next step in the sales process (i.e., talking to a salesperson). A properly presented email with telephone follow up provides your company a low pressure, cost-effective means to nurture unqualified prospects into sales lead opportunities.
The Nexus Teleservices Email marketing services also complements our event management services by providing a blast announcement of an event to existing, former or perspective new clients. The email call to action can result in the prospect self-registering for the event via an online registration form or by an inbound telephone call to our call-center.
Email Marketing Features
Depending on your company´s needs Nexus Teleservices can use your existing or previous client list, an unqualified list that you provide or we can source calling lists from a variety of third parties. This list may or may not include prospect email addresses. We provide list scrubbing services to eliminate duplicate names, phone numbers and email addresses.
We can use your company´s email design or personalize the email contents based on your ideas. We recommend multiple versions of the email to allow for A/B testing of the effectiveness of the open and response rate.
We can vary the frequency and schedule of the email mailings, identify email bounce and SPAM behavior, identify who opened the email and when and then schedule a follow up action with either another email or telephone call. We ensure that the email marketing conforms to regulatory compliance with “unsubscribe” registration procedures as needed.
Based on your company´s guidelines, the Nexus Teleservices telephone representatives will do follow up telemarketing calls to all emails of a certain age or only those that have been opened and read. Emails that have not been read by the sales prospect (lost in the prospect´s inbasket or SPAM folder), generally warrant follow up telemarketing calls as a low cost attempt to move the prospect further along in the sales process.
Email Marketing Industries
Nexus Teleservices extensive experience in Email marketing programs spans a wide range of industries including:
B2B and B2C Sales
SEO and Digital Media Services
Real Estate Services
Restaurant / Hospitality Services
Home Improvement Services
And many others
Company Resources and Risks
A complementary Email marketing program for any company is an investment of resources and entails risks. To minimize your company´s investment and risk, Nexus Teleservices takes a consultative approach in the Email marketing program and management. Our program staff reviews with your company throughout each step of the program to assess results and, if necessary, make adjustments. We offer your company low minimums, flexible pilot programs and customized pricing methods to allow you for focus on your core business.